Following my post earlier in the year where I mentioned that as a Board member of AQR, I am looking at how the industry uses qualitative market research, I am delighted to announce that the results of this research will be presented on 3rd November at RSA, London.
Anne-Claire Pierron (Research Manager at LRWTonic) and I will kick off the evening with a presentation on what we’ve learnt from speaking to many qualitative research users, including marketers, planners, entrepreneurs, brand owners and innovators. This will be followed by a panel discussion, and then drinks, canapés and time to connect.
Shafik Saba – Global Marketing Director — GSK
Alistair Vince – Chief Tinkerer – Watch Me Think
Sarah Sandford – Planning Director – Isobel
Ed Silk – Strategy Director – Bulletproof London
Lyn McGregor – Group Board Director — Flamingo
We hope this event creates some really lively debate. It is bound to be popular and places are limited so book quickly.
Here are details of how to register to attend and please share with your colleagues too.
Prices: AQR members discounted rate: £85 + Vat = £102 (membership is individual not corporate)
Non members rate: £130 + VAT = £156
Online booking links below
3 November 2016
6.30pm to 9.30pm
John Adam Street
London WC2N 6EZ
Map of location:
StreetMap of WC2N 6EZ
£130+VAT (Book Online)
£85+VAT (Book Online)
Mindframes, Wendy Gordon’s new book is out on 18th October and I had the pleasure of reviewing it and then interviewing her about it. It was great to spend half an hour talking to this wonderful woman, who gave me so much knowledge and confidence as a qualitative researcher. The book is a really good read for anybody who has to make sense of data, whether a qualitative practitioner, a planner, an anthropologist or a strategist. If you’d like to hear me interviewing her about Mindframes go to following link.
The global nutraceutical event
Next month Judy will be speaking at Vitafoods Europe, 10 – 12 May 2016, Palexpo, Geneva, Switzerland in the Omega 3 – Resource Centre, Stand I152.
Speaking on Wednesday 11 May at 11.00am, Judy will summarise some of her work with Pronova/BASF in a paper entitled: Omega 3, The Trust Paradox.
If you are attending, feel free to come and say hello.
To find out more about the event visit: Vitafoods Europe 2016
In my capacity as a Board member of AQR, I am looking at how the industry uses qualitative market research, how we deliver against their needs and how we can future-proof our contribution to the wider world of marketing, brand management and communications. I would like to hear from anybody who would be happy to talk to me about their perspective on this. Please contact me via email at firstname.lastname@example.org and I will get in touch with you. Thank you.
GOED Exchange 2016 went extremely well. There were many interesting perspectives.
Here is a link to my presentation which is available to view on YouTube:
Judy will be speaking at the GOED Exchange 2016, 2-4 February 2016 being held at the Ritz Carlton Abama hotel in Tenerife. This years’ conference is focusing on “Shaping the Future of the Industry”.
As the omega-3 industry explores expanding opportunities and faces new issues, businesses must work together to manage forward growth in a sustainable way. The GOED Exchange conference is designed to bring together the industry to discuss these challenges and shape the future together.
The event is designed as THE place where the industry can:
On Tuesday 2 February at 3.30pm, Judy will discuss the “The Omega 3 Trust Paradox”.
If you are attending, feel free to come and see us.
To find out more about the event visit: GOED Exchange 2016